LEGO has announced that a new online event, LEGO Con, will be happening this June! The event is supposed to be ninety minutes long, and it will include new set reveals, building competitions, and other events. The live stream times are 5 PM in London, 12 PM in New York, and 9 AM in Los Angeles. The event is supposed to be live-streamed on LEGO.com itself.
Here is the official press release from LEGO:
Billund, DK - June 1st, 2021: Today the LEGO Group announces its inaugural LEGO® CON and invites fans of all ages to join the fun! This two-hour action-packed LIVE event will let kids and families discover the coolest new things going on in the LEGO world together with a community of others who share their passion for the brick and creativity.
During the live show, attendees can be the first to see brand new models and epic challenges, watch live building challenges with special guests, and even become a part of LEGO House history, leaving their personal mark inside the Home of the Brick! The livestream kicks-off with a pre-show of AFOL (Adult Fans of LEGO) inspiration before moving to the jam-packed run of show where attendees can also immerse themselves in live virtual activities and conversations with other fans from around the globe as they experience:
- VIP behind the scenes access
- Inspiring builds, and live building that demonstrate the endless possibilities of the brick
- Our official reveal of new products
- Exclusive opportunities to engage with LEGO designers and other presenters during the show
The inaugural LEGO CON will be hosted and livestreamed directly from LEGO House in Billund, Denmark on June 26th, 2021 at 18-20PM CEST (17-19PM BST // 9AM PST).
Many beloved product lines, including LEGO City, LEGO DOTS, LEGO Friends, LEGO Harry Potter™, LEGO Ideas, LEGO Minecraft®, LEGO Ninjago®, LEGO Star Wars™ , LEGO® Super Mario™, LEGO Technic™ and LEGO VIDIYO™ will be represented. Fans can also see inside LEGO House and get a peek at LEGO Masters from around the world. There are sure to be plenty of thrills and jaw-dropping surprises that fans won’t want to miss!
Interested in attending? Everyone is invited to join the fun and take part in the first-ever LEGO CON. To tune in live to this free event, visit LEGO.com/legocon. If you can’t make it on the 26th, don’t worry! The whole show is being recorded and can be accessed afterwards also through LEGO.com/legocon.
Honestly, I am super excited about this. I probably won't be catching the event live, but I will definitely watch it afterward. It is super cool to see LEGO try something incredibly new this year; they have really been pushing the bounds of what they do as a company. I feel like they have really embraced and engaged their fans of all ages in the last year, and it makes me happy to be a fan of the company. I know this announcement is a bit of a disappointment to some, because they hoped the teasers LEGO had released would be for something else. But hopefully, we will get some news from the event that will abate these feelings.
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